Social Media

Building A Social Media Strategy For Your Business: The Ether 15M Method


In order to build an effective social media strategy, you need to understand your audience and what they want to see from you. You also need to set some goals and objectives so that you can measure your success. The Ether 15M Method is a great framework to help you do all of this. Keep reading to learn more about how it works!

Why social media is important for businesses

1. Social media is important for businesses because it allows them to connect with their customers and build relationships.

2. Social media also allows businesses to create content that can be shared with a wide audience. This can help to promote their products or services and increase brand awareness.

3. Social media can also be used to collect customer feedback and learn about customer needs and preferences. This information can be used to improve the products or services that a business offers.

4. Overall, social media is a valuable tool for businesses of all sizes. It can be used to connect with customers, create content, collect feedback, and more.

What is the Ether 15M Method?

The Ether 15M Method is a social media strategy that helps businesses to connect with their target audiences on the most popular social media platforms.

The method was created by digital marketing expert, Mike Stelzner. It involves creating 15 pieces of content for each social media platform every month.

The content can be anything from blog posts and articles to images and videos. The important thing is that it is engaging and interesting enough to get people talking about your brand.

If you want to build a successful social media strategy for your business, the Ether 15M Method is a great place to start.

How to build a social media strategy using the Ether 15M Method

1. Define your social media goals.

Before you start creating your social media strategy, you need to know what you want to achieve with it. Do you want to increase brand awareness? Drive traffic to your website? Generate leads?

Not all businesses have the same social media goals, so it’s important to tailor your strategy to your specific goals. Once you know what you want to achieve, you can start planning how to achieve it.

2. Research your audience.

It’s important to understand who your target audience is before you start creating content for them. What are their demographics? What are their interests? What social media platforms do they use?

You can use this information to create content that appeals to your target audience and helps you achieve your social media goals.

3. Create great content.

Once you know who your target audience is and what they want to see, it’s time to start creating great content for them. This could include blog posts, infographics, images, videos, or anything else that will appeal to your audience and help you achieve your goals.

4. Promote your content.

Just because you’ve created great content doesn’t mean people will automatically see it. You need to promote your content to reach your target audience.

There are a number of ways you can promote your content, such as through social media, email marketing, paid advertising, or PR.

5. Analyse and adjust.

Once you start implementing your social media strategy, it’s important to analyse the results and make adjustments where necessary. Are you achieving your goals? If not, why not? What could you change to improve your results?

Regular analysis and adjustment will help you fine-tune your strategy and ensure it’s as effective as possible.


There is no one-size-fits-all answer when it comes to building a social media strategy for your business. However, the Ether 15M method provides a great framework to help you get started. By identifying your audience, goals, and platforms, you can create a strategy that will help you achieve your objectives and connect with your target market. Give the Ether 15M method a try and see how it can help take your business to the next level.

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