Mobile applications are now part of our daily lives. Whether for personal or professional purposes, they can be very useful. As the number of mobile application users continues to increase, it is essential for a company to make one available to its customers while using the tools most requested by them. Let’s see the 5 advantages of a mobile application for a business!
Smartphone users spend 90% of their time on mobile applications compared to websites (Furry Statistics, 2015). Why? Several reasons are to be noted:
AN OPTIMIZED CUSTOMER EXPERIENCE
Who has never found themselves browsing a slow, unresponsive, and poorly structured website? To overcome this problem, especially during the shopping phase, many companies offer a mobile app and suggest that their customers download it to facilitate their shopping journey.
Most often, the suggestion is made through a window offering the customer either to “Continue on the site” or to “Download the mobile app.” 47% of Internet users do not appreciate their web experience. Proof, therefore, that a large part of your customers will be likely to favor browsing on a mobile app over web browsing.
A GAIN INVISIBILITY
The mobile application makes it possible to enrich its online presence since it allows it to be referenced on application platforms such as Play Store or App Store. Having an application increases visibility and improves the brand image. This is an opportunity for a company to highlight its activity and to offer new services.
Customers no longer seek only the consumption of a good, but above all, support and a personalized experience. Having a mobile application makes it possible to offer new customer interaction tools: online chat, callback service, and many more. This is an excellent way to make yourself known on more platforms and to simplify business-customer communication.
Ownership of a mobile application by customers makes it possible to send notifications. It is therefore much easier to inform them, to interact, and to remain at their disposal if necessary. Three statistics should be remembered according to a study conducted by Localytics Data Team:
- Notifications boost brand attractiveness by 88%
- 65% of users return to an app within 30 days when notifications are enabled
- 50% of users find notifications useful
MORE EFFICIENT CUSTOMER APPOINTMENT MANAGEMENT
If you have an online agenda, you will be better able to manage your appointments through a mobile app. The main advantage of having an e-diary is that it allows the company to manage its client appointments remotely and clients to make appointments from several media: computer, tablet, smartphone, etc. Your business remains accessible everywhere, 24/7.
Who says online agenda, says notifications for each appointment set. A good way to keep in touch with the customer and to keep them freshly informed of their reservations. The management of appointments but also of customer data is, therefore, more optimal.
A STRONGER CUSTOMER COMMITMENT
Finally, the last advantage of a mobile app: customer engagement. From now on, it is necessary to no longer focus solely on the prices or the functionalities of the products but on the customer experience. Is your application easy to use? Is it user-friendly? Do you have the right interaction tools? So many questions that you need to ask yourself if you want to improve your customer engagement.
A dissatisfied customer does not necessarily talk about it: 98% of dissatisfied customers leave without complaining. Most of the time when a customer is dissatisfied, they are content to never consume the brand in question again. So know that you have to make customer satisfaction your priority, and the mobile app is the best-placed tool for that.
In conclusion, the mobile app offers the possibility of establishing a privileged link with your customers, and therefore of having a stronger customer engagement!