Many have long been fans of athleisure, but it’s hard to deny the uptick in popularity since 2020 since a multitude of people started spending more time at home. That popularity means more individuals are shopping for hybrid clothing that brings comfort and style together without much effort. Think of it as looking like you tried without having to, and many are all about that low-key approach. So let’s talk about athleisure and why more wholesalers offer so many options.
What is Athleisure?
Athleisure, as you’ve probably heard, is a combination of athletic and leisure wear, and it’s been around long before the boom of 2020 happened. Beyond what we mentioned in the intro, athleisure is a combination of attire you might wear while working out and an outfit ideal for other activities you do during the day. Consider it a multipurpose ensemble that you can put on at the start of the day and go take on planned or unplanned tasks and still look fabulous in the process. There’s also the added benefit of being comfortable. Put on the wholesale crop top hoodie and a pair of leggings, and you’re good to go with a trendy, stylish outfit, as Bella + Canvas suggests.
What Items are Considered Athleisure?
Many clothing items fall under the athleisure term. Leggings, sneakers, and yoga pants are probably the ones many think of first, but other options can be just as versatile and relaxed. Bodysuits, bra tops, tank tops, hoodies, and more are just some of the many items part of the trend.
It’s easy to mix and match these pieces to form fantastic outfits, look presentable in a variety of settings, be able to move freely and not feel restricted, and go from one place to the next without feeling dressed as stylishly as you prefer. It’s also simple to transition the pieces from one season to the next, especially if you throw a trendy jacket or hoodie over them in colder weather to add warmth.
The Multipurpose Appeal
There is a lot of benefit to buying a multipurpose piece of clothing. You can spend x amount of dollars on one item and end up being able to pair it with a multitude of items in your wardrobe to create different looks, not to mention there’s the opportunity to wear it for a variety of scenarios. Everyone is so busy nowadays that it can feel great to grab a fashionable piece of clothing you love, quickly get dressed, and handle responsibilities without looking frazzled. Practicality is essential, and many consumers value that.
Where Can You Wear Athleisure Outfits?
Put on athleisure attire to go almost anywhere, except when wearing formal or semi-formal clothing or where athleisure clothing is deemed unacceptable, such as in some work environments with particular dress codes. However, you can wear it to the grocery store, brunch, movies, gym, happy hour, and a range of other outings. It’s not about looking sloppy or messy; think trendy, fashionable, and neat. Additionally, maintain clean-looking footwear and be on point as the rest of your outfit.
Adopting Similar Styles For Your Brand
From the styles to the cozy, relaxed nature, athleisure has a lot of appeal, so it makes sense if you want to adopt similar styles for your clothing brand, but how do you go about it? Buying wholesale clothing pieces can be a great place to start, but there are a few ways to decide what to purchase in the first place. Current athleisure trends can play a significant role, but it’s also a good idea to make it personal. If you’re part of the demographic that you want your brand to appeal to, think about what pieces you would like to wear regularly, then ask others who are also part of the demographic what they think.
Additionally, it can help to get out into public areas, and people watch to see what others are wearing over multiple days, maybe even during different seasons. Finally, when adding new pieces to your clothing brand, research is critical regarding the added articles and customization to make them your own.
According to research data, it doesn’t look like the athleisure trend will slow down soon. We’re talking billions of dollars here in the upcoming years. As appealing as that sounds, you don’t want to rush to buy as many wholesale pieces as possible to incorporate them into your clothing brand.
If your business already has all the legal aspects in order, you’re off to a great start, but if it doesn’t, that’s what you want to handle before doing anything else. Once that’s settled, you need a plan – which also includes a budget – for incorporating the athleisure pieces, which also work with your brand’s vision and how you want to proceed.
It comes down to is that wholesale suppliers are offering athleisure options because there’s a demand for it, and understandably so. If you have a particular wholesaler in mind that you want to or already do work with, see what athleisure options they offer that you feel would do well for your brand. Find out about the cost of the pieces, shipping expenses, delivery options, and everything else that comes with making a significant business purchase that may end up working out in your favor.
Consider each piece and how your custom designs would look, if they’re items your customers would be excited about, and if you would feel good having them as part of your brand. Don’t make a rash decision; if the numbers and research are indications, there’s still plenty of time to profit from the athleisure trend.